For SaaS companies.
Customers asking for features, a roadmap to hit and a backlog of fixes. Keep all three moving without another hiring round.
What we hear.
- Roadmap or customer requests: pick one.With a small team, every sprint is a trade-off between what’s promised and what’s on fire.
- Hiring is slow and the runway isn’t.Months to find a senior developer, with salary, NI and fees starting from day one.
- Fast isn’t the same as finished.Features that look done in a demo and break on a busy Monday cost you customers.
How a fractional team helps.
Two tracks, two kinds of work
On Embedded Plus one track can work the roadmap while the other handles customer requests and fixes. You decide the order.
Production quality as standard
Tested, secure and reviewed by a senior developer before it reaches you, so what ships stays shipped.
Product thinking included
We’ll tell you what’s worth building, what isn’t, and in what order. A monthly planning session keeps the roadmap honest.
For funded SaaS teams we’d usually recommend Embedded Plus. Scaling fast? Partner adds a named lead developer.
- SSO for enterprise customersShipped
- Usage-based billing in StripeShipped
- In-app onboarding checklistBuilding
- Webhooks for customer integrationsUp next
- Speed up the analytics dashboardQueued
Add as many as you like. Each track builds one at a time, and you review every piece as it lands.
Relevant work.
iMaintainiMaintain: from a founder’s idea to an AI maintenance platform
iMaintain’s founders knew maintenance inside out but weren’t developers. We acted as their product team: discovery first, a two-week proof of concept, then a production MVP built sprint by sprint alongside them.
Discovery to MVP in six months
HeadXHeadX: monitoring head impacts in youth sport, from headband to report
HeadX needed accurate, real-time head impact data on the touchline and proper analysis afterwards. We built the whole chain: headband firmware, a pitch-side app and a web app for review.
Firmware, mobile and web
Fast Jet PerformanceCheckflight: a pilot’s procedure cards, rebuilt for the cockpit
A pilot had designed cards that make flight procedures easier to learn. We turned them into an app that works for revision at home and a quick glance mid-flight, testing every step with pilots.
One codebase, three platforms
Questions we hear.
Is it really unlimited?
Unlimited requests, yes. Add as much to your queue as you like. We work through it one task at a time per track, so you get a steady flow of finished work rather than ten things half done. Want things moving faster? Add a second track.
Why not just hire a developer?
You could. It will probably take months to find the right person, you carry the cost if it doesn’t work out, and you get one person’s skills. With us you get senior developers, product thinking and CTO-level judgment, usually starting within a week or two of signing.
Why should we trust you over someone running Claude internally?
AI tools write code. Turning code into a product people can use takes UX experience, product strategy and production know-how, which is what we bring, and we answer for every release.