Embedded
One active track for teams with a steady backlog.
£2,500a month
- One active track
- Unlimited requests in your queue
- Most tasks shipped in a few working days
- Senior review on every release
- Monthly progress check-in
Pricing.
End-of-year pricing: £2,500, £4,000 or from £8,500 a month, with no hourly rates or change orders.
Three plans, all with unlimited requests.
One flat monthly fee on a 12-month term, billed monthly. Prices exclude VAT.
Embedded Plus
Two tracks in parallel, plus proper planning time every month.
£4,000a month
- Two active tracks
- Everything in Embedded
- Half-day CTO and planning session each month
- Priority on urgent fixes
- A shared roadmap we keep up to date
Partner
Your whole product team, for companies scaling fast.
from£8,500a month
- Three or more active tracks
- A named lead developer
- Regular CTO strategy time
- Roadmap planning with your leadership
- Our fastest turnaround
Extra CTO and planning days£1,000 a day on any plan. Half-days available.
Not includedThird-party costs such as hosting, app store fees and licences, paid directly by you so you own those accounts.
End-of-year pricing, limited places.
Sign by 12 December, start in January, and lock in these prices for the year.
Companies are setting January budgets and backlogs now. Signing before Christmas means onboarding is booked for early January and the queue starts moving in the first week back.
Which plan fits?
Embedded
One priority stream at a time. Right for a steady backlog of features and fixes on a product that’s already working.
Embedded Plus
Two streams in parallel and a half-day of CTO and planning time each month. Right when you need features and fixes moving at once, and someone senior helping decide what comes next.
Partner
Three or more tracks, a named lead developer and regular strategy time with your leadership. Right for companies scaling fast that want us as their product team.
Terms, in plain English.
Why a 12-month term?
Good product work compounds. The longer we work with you, the better we know your codebase, your users and your business, and that’s where the real value shows up. The term lets us invest in understanding you properly instead of treating you like a ticket.
Moving between plans
You can move up whenever you need more pace. If things quieten down, talk to us and we’ll find a sensible way to adjust.
How it compares
A senior developer outside London costs about £88,000 in their first year once employer NI, pension and a recruiter fee are added, and from January 2027 a bad hire costs more to undo. Run the numbers with our calculator.
Pricing questions.
How much does the subscription cost?
It’s £2,500 a month for Embedded (one track), £4,000 a month for Embedded Plus (two tracks) and from £8,500 a month for Partner (three or more tracks). Prices exclude VAT. Every plan is a 12-month term, billed monthly.
Do prices include VAT?
No. All prices on this site exclude VAT.
How much is extra CTO or planning time?
£1,000 a day on any plan, and half-days are available.
Why a 12-month term?
Good product work compounds. The longer we work with you, the better we know your codebase, your users and your business, and that’s where the real value shows up. The term lets us invest in understanding you properly instead of treating you like a ticket.
Is it really unlimited?
Unlimited requests, yes. Add as much to your queue as you like. We work through it one task at a time per track, so you get a steady flow of finished work rather than ten things half done. Want things moving faster? Add a second track.
Can we move between plans?
You can move up whenever you need more pace. If things quieten down, talk to us and we’ll find a sensible way to adjust.
What’s not included?
Third-party costs like hosting, app store fees and licences, paid directly by you so you own those accounts. Extra CTO days beyond your plan are charged at the day rate.