How it works
Unlimited requests, worked one at a time per track, with senior review on every release and CTO-level judgment built in.
Everything runs through one queue.
You add requests. We work through them in the order you set. Each track works on one task at a time, so you get a steady flow of finished work instead of ten things half done.
That one-at-a-time rule is also how “unlimited” stays fair. There’s no cap on what you can ask for, and no hours to count. Delivery is paced by the number of tracks you have. Want more moving at once? Add a track.
- Fix VAT rounding on credit notesShipped
- Learner progress export for fundersShipped
- New booking confirmation emailsBuilding
- Reorder dashboard widgets by roleUp next
- Integrate the new payment providerQueued
- Accessibility pass on sign-upQueued
Four steps, repeated every week.
Fill your queue
Features, fixes, design tweaks, integrations, written in plain English. Reorder whenever priorities change.
We build, one at a time
Each track works on one task until it’s properly done. Most tasks land within a few working days.
You review and sign off
Every release gets a senior review before it reaches you. You test it, give feedback, and we tighten it up.
Next one starts
There’s no new quote or contract. The next request starts as soon as the last one is signed off.
Requests, tracks and turnaround.
What counts as one request
Anything we can ship as a self-contained piece: a new feature, a fix, a design change, an integration. Bigger pieces get broken down with you into smaller ones that ship one after another.
- “Add a CSV export to the reports page” is one request.
- “Rebuild the reporting module” becomes five or six, each shipped and reviewed in turn.
- “Tweak the copy and colours on the pricing page” is one request.
What a track is
A track is one stream of work. Embedded has one, Embedded Plus has two running in parallel, Partner has three or more. If you need things moving faster, adding a track is the lever.
Turnaround
Most tasks land within a few working days. We commit to a rhythm instead of a number of tasks, because a two-line fix and a payments integration aren’t the same size.
What keeps the quality up.
Senior review on every release
Nothing reaches you until a senior developer has reviewed it. That includes code written with AI tools: we design it, review it and test it before it ships.
Urgent bugs jump the queue
If something’s broken in production, it goes to the front on every plan. Embedded Plus and Partner also get priority on time-sensitive fixes that aren’t emergencies.
Revisions go in the queue
If something isn’t right, tell us. The change goes into the queue like any other request, at no extra charge.
Working together.
Day to day
A shared board showing your queue, what’s being built and what’s shipped, plus a direct line to the team with no account managers in between.
Onboarding
Usually within a week or two of signing. A short session to sort access, understand how your product is built and agree what goes first. We review your codebase early so we understand it before we change anything.
What we need from you
Someone on your side who can make decisions and review work as it lands. Quick feedback is what keeps the queue moving, so the model works best when that person isn’t a bottleneck.
How to review work quickly without it taking over your week
What isn’t included
Third-party costs such as hosting, app store fees and licences. You pay those directly, so you own the accounts. Extra CTO days beyond your plan are £1,000 a day.
When it isn’t the right fit.
It’s built for teams that already have a live product and a backlog. It’s the wrong fit if:
- You don’t have a product yet.Start with a Discovery Sprint to work out what’s worth building.
- Nobody can make decisions or test.The queue stalls without quick sign-off. We’d rather tell you that now.
- You want the cheapest hours you can find.You’re paying for judgment and finished work, so there are cheaper ways to buy raw hours.
Questions about how it works.
Is it really unlimited?
Unlimited requests, yes. Add as much to your queue as you like. We work through it one task at a time per track, so you get a steady flow of finished work rather than ten things half done. Want things moving faster? Add a second track.
Why not just hire a developer?
You could. It will probably take months to find the right person, you carry the cost if it doesn’t work out, and you get one person’s skills. With us you get senior developers, product thinking and CTO-level judgment, usually starting within a week or two of signing.
Why a 12-month term?
Good product work compounds. The longer we work with you, the better we know your codebase, your users and your business, and that’s where the real value shows up. The term lets us invest in understanding you properly instead of treating you like a ticket.
What counts as one request?
Anything we can ship as a self-contained piece: a new feature, a fix, a design change, an integration. Bigger pieces get broken down with you into smaller ones that ship one after another.
What do you need from us?
Someone on your side who can make decisions and review work as it lands. Quick feedback is what keeps the queue moving.