Last updated: 10 November 2026. This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use the Service, and tells you about your privacy rights and how the law protects you.
Interpretation and definitions
For the purposes of this Privacy Policy: You means the individual accessing or using the Service, or the company or other legal entity on whose behalf they are doing so. Company (“we”, “us” or “our”) refers to Fluff Software Limited, Delta 606 Welton Road, Delta Office Park, Swindon, England, SN5 7XF. Website refers to Fluff Software, accessible from https://www.fluff.software. Service refers to the Website and other digital touchpoints, including our presence on Facebook. Country refers to the United Kingdom. Personal Data is any information that relates to an identified or identifiable individual. Cookies are small files placed on your device by a website. Usage Data is data collected automatically, generated by use of the Service or its infrastructure. Data Controller, for the purposes of the GDPR, refers to the Company.
Collecting and using your personal data
While using our Service, we may ask you to provide personally identifiable information that can be used to contact or identify you, including but not limited to your email address, first and last name, phone number and Usage Data.
Usage Data is collected automatically and may include your device’s IP address, browser type and version, the pages you visit, the time and date of your visit, time spent on those pages, unique device identifiers and other diagnostic data.
Tracking technologies and cookies
We use cookies and similar tracking technologies to track activity on our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent; if you do not accept cookies, you may not be able to use some parts of our Service. We use Necessary/Essential Cookies, which enable core functionality, and Tracking and Performance Cookies, which are persistent cookies used to understand how users use the Service.
Cookies and Google Analytics
We use Google Analytics 4 to count visits and see which pages people find useful. It only runs if you choose Accept on the cookie banner. If you accept, Google Analytics sets first-party cookies named _ga and _ga_ followed by an ID, which last up to two years, and Google processes the usage data on our behalf. We have switched off Google signals and ad personalisation, so this data is not used for advertising. If you decline, Google Analytics is not loaded and no analytics cookies are set.
We remember your choice in your browser’s local storage so we don’t ask on every page. You can change it at any time with the Cookie settings link at the bottom of every page. If you decline after accepting, we delete the analytics cookies.
Our contact forms use Cloudflare Turnstile to check that a person is sending them. Cloudflare processes technical information from your browser for that check only, and it is not used for advertising.
Use of your personal data
We may use Personal Data to provide and maintain our Service, including monitoring its use; for the performance of a contract; to contact you about updates or informative communications; to provide news, special offers and general information about similar goods, services and events, unless you have opted out; and to manage your requests to us.
We may share your personal information with Service Providers to monitor and analyse use of our Service; with business partners in the context of a merger, divestiture, restructuring, reorganisation, dissolution or other transfer of assets; with Affiliates, who must honour this Privacy Policy; with business partners to offer you certain products, services or promotions; and with other users when you share information or interact in public areas.
Retention of your personal data
We retain Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with legal obligations, resolve disputes and enforce our agreements. Usage Data is generally retained for a shorter period, except when used to strengthen security or improve functionality, or where we are legally obliged to keep it longer.
Transfer of your personal data
Your information may be processed at, transferred to and maintained on computers located outside your jurisdiction. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy, and no transfer will take place unless adequate controls are in place.
Disclosure of your personal data
Personal Data may be disclosed in a business transaction such as a merger, acquisition or asset sale (with prior notice); where required by law or valid requests by public authorities; or to comply with a legal obligation, protect the rights or property of the Company, prevent or investigate possible wrongdoing, protect the personal safety of users, or protect against legal liability.
Security of your personal data
The security of your Personal Data is important to us, but no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your Personal Data but cannot guarantee its absolute security.
Service providers
Analytics. We use Google Analytics 4, only with your consent, as described under Cookies and Google Analytics. Google’s privacy practices are described at https://policies.google.com/privacy.
Email marketing. We may use your Personal Data to contact you with newsletters, marketing or promotional materials. You may opt out at any time by following the unsubscribe link in any email or by contacting us.
GDPR privacy
We may process Personal Data on the basis of consent, performance of a contract, legal obligations, vital interests, public interests or legitimate interests.
You have the right to request access to your Personal Data; request correction of inaccurate or incomplete data; object to processing, particularly for legitimate interests or direct marketing; request erasure where there is no good reason for us to continue processing it; request transfer of your data to you or a third party in a structured, machine-readable format; and withdraw consent at any time where we rely on consent. You can exercise these rights free of charge by contacting us, and you have the right to complain to a data protection authority.
Facebook fan page
The Company is the Data Controller of Personal Data collected while using the Service. For our Facebook Fan Page (https://www.facebook.com/fluffsoftware), we and Facebook are joint controllers. We use Facebook Insights to obtain anonymised statistical data about our users; Facebook places a cookie, valid for up to two years, whose information may be transferred outside the UK. See Facebook’s data policy at https://www.facebook.com/full_data_use_policy.
Children’s privacy
Our Service does not address anyone under the age of 13, and we do not knowingly collect personal information from them. If you are a parent or guardian and aware that your child has provided us with Personal Data, please contact us and we will remove it.
Links to other websites
Our Service may contain links to websites we do not operate. We have no control over and assume no responsibility for their content, privacy policies or practices, and advise you to review the privacy policy of every site you visit.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the new policy on this page, update the “Last updated” date, and let you know by email and/or a prominent notice on our Service before the change takes effect.
Contact us
If you have any questions about this Privacy Policy, you can contact us by email at contact@fluff.software, through our contact page, or by post in Swindon, England.