The situation
EAL’s marketing site sat on an ageing platform. Content updates were cumbersome, the design was out of date, and every change pulled in technical help. The team needed a site that showed off EAL’s work and that they could keep up to date themselves.
What we questioned first
- Who updates it after launch?EAL’s own marketing team, so we chose a CMS that gives them full control without technical complexity, and ran training sessions so they were confident using it.
- How do visitors find what they need?A discovery phase mapped the user journey, and the structure puts qualifications, case studies and resources first.
- What happens as EAL grows?A modular build, so new sections and features can be added without a redesign.
What we built
A modern, fully responsive marketing website aligned with EAL’s refreshed brand, on a CMS the team manages independently.
What changed
EAL’s team adds qualifications, news and content without waiting for a developer. See it at eal.org.uk.
Partnering with Fluff for the EAL website project was an outstanding experience. Their professionalism, technical expertise, and creative approach resulted in a website that perfectly aligns with our goals.
How we’d work on this today. Letting a team handle everyday changes themselves frees developers for the work only they can do, and the fractional team looks for changes like that in every queue. For education and skills
