At Fluff, we bring the power of technology to compelling real-world challenges. Faced with bridging the gap between the digital sphere and the natural world for younger generations, we leaned into our expertise – inventive software development.
In today’s digital age, captivating children with the allure of outdoor activities is an intricate task. The goal was to seamlessly merge the captivating digital world with the beauty of the natural environment using our proficiency in software development.
Our response was the creation of Huntly, an immersive mobile application that transforms outdoor exploration into an interactive game for children. Huntly merges physical exploration with digital adventure. The app offers a variety of quests – from a forest expedition to a school journey, all featuring unique items to discover.
The application encourages children to engage with their environment, while providing instantaneous feedback and recognition in the form of achievements and badges. For parents, Huntly presents a dynamic way to balance screen time with outdoor activity.
For businesses and visitor attractions, Huntly delivers a unique opportunity for location-based engagement. The quests can be customised to any location, from natural reserves to museums and holiday parks, accentuating the best features of each venue, enhancing visitor experiences, and promoting repeat visits.
Upon its launch, Huntly received an overwhelming positive response with thousands of downloads and enthusiastic feedback from children, parents, and our industry partners. The key to the app's success lies in its fusion of the digital and physical realms, providing children with a digital "quest" that fuels exploration of the actual world.
Our success with Huntly is a testament to our capability to devise innovative software solutions that tackle contemporary challenges. This project went beyond coding an application; it was about comprehending our audience's needs, adapting to the changing digital landscape, and harnessing the potential of gamification.
In our future endeavors, we look forward to applying our learnings from Huntly to deliver more projects that positively influence society, while demonstrating our innovative approach to software development.
If you'd like to find out more about Huntly, or see it in action, you can do so here:
Apple App Store: https://apps.apple.com/app/id6448391328
Google Play Store: https://play.google.com/store/apps/details?id=software.fluff.huntly