--- title: "EAL: a website the marketing team can run without a developer | Fluff Software case study" description: "EAL's old site was hard to update and no longer matched its brand. We redesigned it on a CMS the team could use themselves, and trained them to do it." url: https://www.fluff.software/work/eal-website/ updated: 2026-10-23 publisher: Fluff Software --- # EAL: a website the marketing team can run without a developer EAL’s old site was hard to update and no longer matched its brand. We redesigned it on a CMS the team could use themselves, and trained them to do it. Updated by EAL’s own team _Image: EAL_ - **Client:** EAL, awarding organisation for engineering and manufacturing - **Built:** A redesigned marketing website - **Key call:** Make the team independent of developers for content - **Live at:** eal.org.uk ## The situation EAL’s marketing site sat on an ageing platform. Content updates were cumbersome, the design was out of date, and every change pulled in technical help. The team needed a site that showed off EAL’s work and that they could keep up to date themselves. ## What we questioned first - **Who updates it after launch?** EAL’s own marketing team, so we chose a CMS that gives them full control without technical complexity, and ran training sessions so they were confident using it. - **How do visitors find what they need?** A discovery phase mapped the user journey, and the structure puts qualifications, case studies and resources first. - **What happens as EAL grows?** A modular build, so new sections and features can be added without a redesign. ## What we built A modern, fully responsive marketing website aligned with EAL’s refreshed brand, on a CMS the team manages independently. ## What changed EAL’s team adds qualifications, news and content without waiting for a developer. See it at [eal.org.uk](https://eal.org.uk/). > Partnering with Fluff for the EAL website project was an outstanding experience. Their professionalism, technical expertise, and creative approach resulted in a website that perfectly aligns with our goals. **Tomasz Duliban**, Project Manager, EAL **How we’d work on this today.** Letting a team handle everyday changes themselves frees developers for the work only they can do, and the fractional team looks for changes like that in every queue. [For education and skills](https://www.fluff.software/for/education-and-skills/) ## More of our work - [ _Image: EAL: A grading engine an awarding body can stake its reputation on_ EAL Education and skills ### A grading engine an awarding body can stake its reputation on Grading thousands of candidates](https://www.fluff.software/work/grading-engine/) - [ _Image: iMaintain: iMaintain: from a founder's idea to an AI maintenance platform_ iMaintain Engineering and manufacturing ### iMaintain: from a founder’s idea to an AI maintenance platform Discovery to MVP in six months](https://www.fluff.software/work/imaintain/) - [ _Image: SGMF: SGMF: safety calculations that took days now take minutes_ SGMF Engineering and manufacturing ### SGMF: safety calculations that took days now take minutes 95% less processing time](https://www.fluff.software/work/sgmf-safety-zones/) --- Fluff Software, a senior product team embedded in your business. Book a call: https://www.fluff.software/contact/ or email contact@fluff.software. Agents: see https://www.fluff.software/llms.txt and https://www.fluff.software/AGENTS.md.